About Us

Primal - Audi Denver began as HART Racing in 2003, founded by a small group of passionate cyclists in the Denver metro area. What started as a handful of road racers has grown into one of Colorado's largest and most active all-discipline cycling teams with over 85 members. Over the years, the team has evolved through several partnerships and name changes, but the core mission has remained the same: to promote the sport of cycling and build a community of riders who push each other to be better — on and off the bike. In partnership with Primal Wear and Audi Denver, we've been able to offer our members premium kit, exclusive sponsor deals, and the support infrastructure that helps riders at every level achieve their goals.

We believe cycling is more than a sport — it's a community. Our team is built on: - Inclusivity: Riders of all levels, from Cat 5 to Cat 1, are welcomed and supported - Competition: We race hard and represent our sponsors with pride - Camaraderie: The friendships formed on group rides and at races last a lifetime - Development: We invest in rider development through coaching, mentorship, and structured training - Fun: At the end of the day, we ride bikes because we love it

"Race hard, have fun, and look good doing it." That's been our unofficial motto for years. We take competition seriously — our riders consistently podium at state championships, regional events, and national competitions — but we never lose sight of why we started: the pure joy of riding bikes with friends.